BE MAGNETIC AND UNSTOPPABLE IN EVERY ROOM YOU'RE IN.

We are glad you’re here. Sales Engine is a team of people who believe that the definition of “sales” is “helping people make progress in their lives.” That is a mindset that informs everything we do and how we do it. Over 15 years and 200,000+ learners in…we have had the privilege of serving the world’s most successful companies, the fastest growing startups and everyone in between.

Below you will find the story of how we help every person develop the knowledge, skill and discipline they need to show up, stand out and break through in every room they are in.

The Sales Engine Origin Story

In 2009, Craig had a wonderful and terrifying opportunity to turn around a struggling digital marketing agency in Chicago. As he did his due diligence on whether he was the right person for this role, it became clear that this company was relying almost solely on inbound marketing leads.

Craig realized in a flash of a moment that he had the opportunity to build a Sales Engine for this company. So he did exactly that. In an 11 month sprint, he built a powerful Sales Engine, and within that same year he sold the company to a European competitor. Towards the end of this experience, Craig said to his wife “This was so fascinating…I just want to do this over and over again. I want to help companies build and tune their sales engines.” And that’s how Sales Engine got its start.

Our Point of View on Training

We don’t use the word “training.” Our POV on this is that you train animals and you teach people. So we avoid the word training, even though it’s a noble effort. Training is a process designed to help people acquire technical skills and learn repetitive processes, like using a CRM or conducting large account planning. Education is something different entirely. The reason an MBA is structured like it is is to TRANSFORM the individual – over time – into a better, more powerful version of themselves. Transformation goes far, far beyond training, and requires a completely different set of tools and abilities. We believe this is where we are different than any other alternative. We have designed award-winning courses that transform peoples’ lives…over and over again.

Your team doesn’t need training. They need transformation.

The Work That Wins

Our Case Studies – From tech and finance to healthcare and consulting, this is what high-stakes performance looks like.

Google

Envoy Global

Huron

Van Lanschot Kempen

What We Do

Sales Engine is a tools and services firm founded on the principle that leaders should treat sales as the engine of their business.

MasterCourses™

Over the years, Craig has honed his warm and extemporaneous speaking style to delight audiences of all levels, from call-center reps to CEO’s and from students of every level to coaches, doctors and scientists.

Consulting Services

At Sales Engine, we provide consulting services that are developed and taught on a strong foundation of research.

The Sales Engine MasterCourseTM Academy

The Sales Engine MasterCourse™ Series is an experience curated for revenue-responsible leaders, sales professionals, sales leaders and CEOs. It’s designed to help each team member experience tremendous professional and personal growth.

BE MAGNETIC AND UNSTOPPABLE IN EVERY ROOM YOU'RE IN.

The Sales Engine Origin Story

Our Point of View on Training

Your team doesn’t need training. They need transformation.

The Work That Wins

Google

Envoy Global

Huron

Van Lanschot Kempen

What We Do

MasterCourses™

Consulting Services

The Sales Engine MasterCourseTM Academy

Follow Us

You should treat sales as the engine of your business. We can help.

Download our infamous reading list here!

Who We Are

What We Do

Who We Help

Our Clients

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