Google (Europe, Asia, Middle East, Americas) – Tech
$118M Deal Closed 48 Hours After Workshop, Google Doubles Down on Sales Engine’s Impact
The Shift
Their competitive landscape had fundamentally changed.
Google came to us as a world leader, but even leaders must evolve. With rapid market shifts and new global pressures, Google knew its sales culture needed to scale up.
We Designed, Built & Equipped
Six years ago, Sales Engine helped architect The Google Way of Selling, a fully integrated methodology to transform how 15,000 sellers and 1,200 leaders sell, lead, and think.
Since then, we’ve trained over 12,000 Googlers, built onboarding systems like the Google Sales School (for Nooglers), and partnered in developing their exclusive “gMBA” program for top-tier sellers.
We equip Google teams with tactics, mindset, language, and structure, all tailored to their dynamic global environment.
The Full Story
“We have been tasked by Google to help design and build a sales culture as their competitive landscape has fundamentally changed. Six years ago, we helped design the Google Way of Selling in order to equip their 15,000 sellers and 1,200 sales leaders with the knowledge, skill, and discipline to elevate their game.
Six years and 12,000 people in, we are being asked to expand and deepen our work because Google is seeing bigger average deal sizes, better stakeholder mapping, more robust leadership of the sales team, and increasingly transformed sellers.
As a result of this work, we were asked to be partners in creating the “Google Sales School” – a fully immersive onboarding experience for all “Nooglers” (new Googlers) who they believe will make the entire Alphabet company even more competitive…as well as the exclusive, invite-only “gMBA.”
One recent example of our impact on Google came two days after a negotiations workshop we taught. We were brought in to help Google’s “LCS” (Large Customer Sales) team set and achieve more ambitious goals for their proposals. After one day of our advanced negotiations work, one team rewrote a proposal adding $118M in revenue, and closed it two days later. BOOM.”
Their Transformation
- Bigger average deal sizes from stronger deal strategy and value articulation
- Deeper stakeholder mapping and clarity in internal roles during the pursuit
- More robust sales team leadership with cross-regional consistency
- 12,000+ sellers and leaders transformed through high-performance disciplines
- World-class onboarding through Sales School and elite “gMBA” track
- Real-time application: $118M deal closed within 48 hours of a Sales Engine workshop
“The Google Way of Selling” isn’t a tagline. It’s a transformation in sales motion.
Want to See What Sales Engine Could Do for Your Team?
If you’re ready to move from inconsistent sales efforts to a culture of confident, high-performing sellers, let’s talk.