Envoy Global (US – SAAS)
Revenue Tripled. Sales Team Shrunk. Results Soared
The Shift
They needed to grow, without growing their sales force.
Envoy Global wasn’t looking to throw more bodies at the problem. They wanted smarter, leaner, more effective selling across every touchpoint—and they needed a partner who could build that system from the ground up.
We Designed, Built & Equipped
We partnered with Envoy in a multi-year engagement to rapidly redesign their sales system.
Using our Sales Toolkit, we helped Envoy optimize every stage of their buyer experience—from initial outreach to final close, ensuring each touchpoint was designed to build trust, add value, and move the deal forward.
Our goal wasn’t to add people. It was to build clarity, confidence, and conversion into the sales motion they already had.
The Full Story
“On a smaller scale (!), we were engaged in a multi-year project resulting in the tripling of company revenue, even while reducing the sales force footprint.
For Envoy Global, Lifetime Value (LTV) to Customer Acquisition Cost (CAC) has increased dramatically over the past few years as the sales force has adopted our “Sales Toolkit” approach to designing every ‘touch’ of the Envoy sales process.
Deal size is up, the sales cycle is down, retention is up, and the CEO and investors are delighted.”
Their Transformation
- Revenue tripled despite a leaner sales team
- Sales process redesigned using the Sales Toolkit across all buyer touchpoints
- Increased LTV to CAC ratio, boosting financial efficiency
- Deal size grew, while sales cycle shortened
- Customer retention improved, contributing to long-term value
- Investor satisfaction and executive alignment reached new highs
"We don’t just teach performance. We stand in it with you"
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