A 300-Year-Old Bank Reinvents Its Sales Culture
Van Lanschot Kempen (VLK), one of the oldest independent financial institutions in Europe, recognized that legacy alone wouldn’t lead their next chapter. They needed a structured, intentional sales culture, something they’d never fully codified before.
VLK engaged Sales Engine to help establish a new way of selling—and ultimately, a new way of being.
We built a custom Sales Toolkit, more than 100 pages deep, outlining the expert-level moves, behaviors, and disciplines that would redefine how their teams engaged with clients, approached the market, and recruited top talent.
This wasn’t just about sales, it was about cultural transformation at scale.
